Amika: Normcore Signature Shampoo

The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is “all hair is welcome”. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...

It infused with coconut acid to generate a luscious - not to mention conditioning - lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Psst, did we mention it's safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90% post-consumer recycled plastics to reduce virgin plastic production.

How to use:

Wet hair and massage from roots to ends.

Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.